ALGIERS – Thursday, 09 November 2023 (APS) – The Chinese company “Chery” plans to build an automotive industry plant in the province of Bordj Bou Arreridj, with a preliminary capacity of 24,000 units/year, according to a press release from the Ministry of Industry and Pharmaceutical Production.

Details of the project were presented during an audience granted on Wednesday by the Minister of Industry and Pharmaceutical Production, Ali Aoun, to a delegation from Chery, led by the brand’s Managing Director in Africa, Steve Chan, and the brand’s Director in Algeria, Aimen Cheriet.

The production capacity of the “Chery” plant in Bordj Bou Arreridj will increase to 100,000 vehicles in its third year of operation while working to create an export platform in Algeria, said the source.

On Thursday, the company will officially launch the “Chery” brand in Algeria, with an exhibition of the majority of models to be marketed in the country, and a presentation of the distribution network, which will initially cover 30 provinces.

In this respect, the Minister insisted that the vehicles’ prices must be affordable to Algerian citizens, affirming the need to pay particular attention to after-sales services and to comply with specifications.